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6 Ways Small Businesses Can Stay Competitive in SEO

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With billions of websites on the internet and countless search results for just about every inquiry you can imagine, it’s reasonable to think that small businesses cannot hope to compete with larger entities in the field of SEO. Thankfully, that’s not the case. With the right tactics in place, small businesses can absolutely compete in the field of SEO.

Today we’re going to look at six ways that you can break through the noise and start ranking just as high, if not higher, than your competition.

6 Strategies For Small Businesses to Succeed at SEO

Search engine optimization is a term that comes up very early in the days of any modern business. Small businesses have a lot of foundations and evergreen elements to consider when building their strategy, but as they begin to grow, there are six strategies that should become an integral part of their ongoing efforts.

Let’s take a look at how small businesses can excel at SEO, and stay competitive in the process:

1. Build a Following and Authority on Your Industry

The best way to compete in SEO, is to become an authority on your topic. Doing this requires a few different tools. For example, if you’re a business that helps other start a blog, then a detailed post on the definition of a blog and its purpose would be a great start. From here, you could help others better understand what defines a well-designed website.

Developing a blog for your business gives you the opportunity to create valuable and useful articles on a variety of subjects within your niche or topic. As you produce these, you will showcase the knowledge and understanding you have of both your business and your audience.

Once you’ve created posts on your blog, promoting them on social media is the next step towards building a following. This creates a snowball effect that leads towards more traffic, more sales, and more backlinks, all of which are great for your SEO efforts.

2. Focus on a Specific Niche

The more detail your niche, the less competition you will face. This is a double-edged sword, however, because certain keywords and topics don’t have enough traffic to be profitable for your business. There’s a careful balance to find here.

Take a look at your current market and your product. If you’re taking a broad approach, it’s smarter to narrow down the target audience and the specific space in the industry that you want to fill.

To eliminate the larger competition, you can specify your niche further and give you a laser-focused option for the audience you wish to target. By taking this and targeting a specific age group, demographic, or step in the buyer’s journey, you can rank faster and become relevant more quickly.

3. Research Long-Tail Keywords

Long-tail keywords are phrases that consist of three words or more. These phrases are usually specific search inquiries that provide equally specific results. They are extremely valuable for small businesses because they offer a unique opportunity to cut through the competition and appeal to a highly convertible audience.

Think of it this way: you can either have a small piece of a large pie, or a large piece of a smaller pie. Proportionally, you’re getting a lot more out of the latter, which is why long-tail keywords are so valuable.

By using common keyword research tools like Google Keyword Planner, you can take simple keywords you would normally target and find expanded versions of them that create long-tail phrases.

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4. Focus on Local SEO

Even if you don’t have a physical storefront, you will have an office or building that you work out of. This is an opportunity to rank for local search results. Start by creating a Google My Business page and then go to work placing your contact information and address on each of your website’s pages as well.

Encourage local users who have used your service or product to rate you on Google, Yelp, and other platforms. All of these things contribute to local results which are a separate ranking from the standard organic ones.

5. Showcase Your People

People are much more willing to trust a person than a company, so it’s important to make the key members of your business known to your audience. Focus on featuring them or their social channels so people can see the face behind the product or service.

By solidifying these personal brands and tying them back to your larger one, you can easily bring more people to your business.

6. Tell Your Story

Perhaps the best way to connect with your audience, is to tell the story behind your brand. Every business has a story behind their idea, and ultimately their success. By telling stories, you give you brand a human touch that many are missing.

In addition, if you manage to tell stories that help your customers engage with your brand and your product, you can grab their attention and entice them to buy. Ultimately, it’s much easier and more interesting to read a story than a bland corporate pitch. This will give your brand an edge and help you stand out.

Final Thoughts

Staying competitive in SEO is simple when you know how to cut through the noise and make your brand stand out from the crowd. How do you keep yourself competitive as a small business in the SEO world? Let us know in the comments!

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